Business Development Associate Job Description

The primary role of Business Development Associates is to generate sales by contacting and building relationships with new and existing customers. Business Development Partners conduct market research and explore new business opportunities. They collaborate with marketing, sales and production managers to create and implement business strategies to increase brand awareness and sales. They can also help with the development of marketing materials, analyze business competition, and maintain business contact lists.

Working primarily in the areas of promotions or marketing, Business Development Associates are employed in various types of industries, primarily those that manufacture and sell products. The Bureau of Labor Statistics reports that the employee growth rate in promotions and marketing is expected to be 5% through 2024. This projected growth will be influenced by the need for companies to increase sales and revenues, introduce new products to market and expand the brand. recognition.

Duties and responsibilities of the business development associate

To fulfill its responsibilities to expand your company's market and customer base and to promote products, Business Development Associates conducts various activities. After analyzing many vacancies, we have identified the following basic duties and responsibilities for this occupation.

Build customer relationships

To expand the market, Business Development Associates works to form new customer relationships and strengthen relationships with existing customers to create new opportunities. In this role, Business Development Associates assists in the sales and service processes to ensure customer satisfaction to increase revenues and develop lasting professional relationships that will drive sales and lead potential partners with the organizations associated with these customers.

Promote the company's products

To create product awareness and recognition, Business Development Associates helps create sales and promotional materials for customers and the public. They work closely with sales, marketing and advertising departments and managers to form strategies that target a specific audience to increase sales and expand their market.

Conduct market research

Business development associates often participate in market analysis and reporting that focus on your company's consumer behavior, sales, and market share relative to your specific products. They generate plans on how to increase this market share and develop strategies that will lead to higher revenues.

Coordinate marketing and networking events.

From trade shows to community events, Business Development Associates will host events leading to customer meetings and product promotions. They can help choose materials and products to include in these events and even attend shows and meetings to represent the company they work for.

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