Planning analysts design and implement business and marketing strategies to increase business profits and reduce costs. Private companies, nonprofits, and governments hire planning analysts to work full-time shifts, usually during daytime hours. Planning analysts report to sales managers and must be able to work in a collaborative, high-stress environment. Planning analysts often work in offices and rarely move out of the office to perform their normal job duties.
Duties and responsibilities of the planning analyst
The day-to-day tasks of planning analysts vary depending on the industry they are in and the financial interests of the company they hire. However, the following core business activities are essentially the same across companies and industries:
Develop strategies
Planning analysts develop marketing and financial strategies to increase the company's profits and drive sales.
Analyze the data
Planning analysts study and analyze various business data and financial information, including market trends, sales data, and inventory control processes.
Study the daily operations
Planning analysts optimize day-to-day business operations to find ways to reduce costs, maximize sales, and increase profits.
Consult the staff
Planning analysts work with managers and staff to implement financial and marketing plans.
Create reports
Planning analysts write reports describing various business strategies and design detailed plans to apply them.
Prepare financial forecasts
Planning analysts create financial forecasts and sales projections based on currently available business data.
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