Customer account managers develop customer relationships and manage customer portfolios to provide solutions and solve customer problems. This job includes tasks such as responding to customer inquiries, connecting with key business executives, and creating sales forecasts and reports. Customer account managers typically work in an office, although travel may be required at times and typically work regularly during business hours, depending on the company. This job is suitable for people with knowledge of account management software (CRM), experience and passion for communication and customer service, and a desire to meet and exceed sales goals.
Customer Account Manager Duties and Responsibilities
The type of organization a customer account manager works for will determine the exact responsibilities he or she assumes. Based on the worklists we've reviewed, the activities of a client account manager generally include:
Building customer relationships
Client account managers are responsible for building and maintaining lasting relationships with clients. They also serve as the primary point of contact for all account-related questions and inquiries.
Offer customer-centric solutions
Customer account managers ensure timely delivery of solutions that meet customer needs and meet measured goals. This involves working closely with the customer to determine what they are looking for and how the company can best deliver it to meet their expectations.
Communicate the progress of the initiatives
Client account managers communicate the progress of initiatives to internal and external stakeholders, as well as to the rest of their team, so that everyone involved in the project is aware of their performance.
Forecast account metrics
Customer account managers are responsible for forecasting and tracking key account metrics, such as quarterly sales results and annual forecasts. This implies looking back on previous years and also having a solid understanding of current market trends.
Preparation of the report
Customer account managers prepare monthly or quarterly reports to present to key stakeholders detailing their progress, growth in their customer base, and any other metrics.
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